How peonies can benefit your flower businesses’ bottom line for decades. Learn about the three categories of peonies and discover which will make the best cut flowers for your program.

How to select, design, and prepare your peony patch or field for optimal production and ease of maintenance. Learn what infastructure, implements, and tools are needed for your site, soil, and growing zone.

Learn step-by-step peony crop planting instructions, plus our seasonal maintenance schedule. We’ll also look at the most common pests and diseases that could harm your plants - and how to deal with them. Soil, amendments, fertilizer, water needs: we’ll cover it all.

Learn proper harvest stage and techniques; post-harvest handling; short and long term storage solutions; plus how to ensure the longest vase life for your customers

Explore detailed plant profiles for our top 20 tested peony varieties for cutting. We’ll cover workhorses, lesser known varieties, and the best designer types. Learn how to select varieties for various design applications and sales outlets.

In this module we’re sharing everything we know about varieties gaining popularity and new introductions (think the ‘Cafe au Laits’ of peonies!). Find out where to source them and how to work them into your program.

Learn where to source peony roots at wholesale pricing for cut flower production, plus ordering schedules and procedures. We’ll cover trusted sources for both large and small orders.

Need wholesale peony stems for design work while your patch matures? We’ll share our favorite quality sources for wholesale peonies and how to get started buying wholesale.

In this module we’re covering a topic that’s rarely discussed amongst small peony growers: How to build your peony stock. Learn everything you need to know to start building your own stock for expansion, breeding, nursery sales, or trialing new and rare varieties.

Where are you going to sell all those gorgeous peonies? Let’s develop your plan.

Learn how to:

• choose the right sales channels

• find your ideal clients

• launch & sell your offerings

• diversify your income with agritourism

Selling is a topic rarely covered in depth in floral industry courses and it’s arguably the most important part. After all, if you aren’t making money from the flowers you grow — you have an expensive hobby, not a business.

What we want is a profitable, sustainable business, so let’s get down to it! I firmly believe the Sales & Marketing modules alone are worth the price of this course.

Download our printable workbooks on GROWING and SELLING peonies with sample workflows, checklists, how-to guides and more. These guides will save you hours of work creating your own, and become easy references for care, maintenance, and marketing.

Join our private members-only forum (Facebook group) to ask questions, receive support, and networking opportunities

Join our seasonal Q&A sessions (via Zoom) to get your questions answered plus receive feedback and guidance. Sessions are recorded & a replay will be sent to all members.

The Peony Course is designed for flower farmers, farmer-florists, professional gardeners, and floral designers who are interested in successfully growing and selling their own peonies.

We consider “small scale” to be up to 3000 plants in production, but the majority of students have 50-500 plants. Growers might be in their first few years of farming, planning a new business, a part-time specialty producer, or an experienced grower looking to specialize or add a perennial peony crop to their program.

Our current students include beginner flower farmers, experienced farmers adding peonies to their program, diversified vegetable, berry, and orchard farms; farmer-florists, part-time growers and designers, mothers, and those starting a peony retirement project.

Two things set this course apart from anything else:

1. Focus on Sales & Marketing

   Most courses emphasize growing methods and gloss over sales and marketing. As flower farmers with a decade+ of experience, we know growing is often the “easy” part. We want you to have a solid plan for selling your peonies and teach you all about this in Part II: Sales and Marketing.

2. Sustainability in business and life

   We know how important it is to grow flowers sustainably. But what about our business as a whole? Our lives? Peonies provide many benefits that help create better balance as a flower grower. The Peony Course weaves balance building strategies throughout its content and empowers you to consider your business values and desired lifestyle.

Our goal is a course that will become your go-to resource for everything you need related to peony production and flower sales. Something you’ll reference for years to come, with access to all course improvements and updates, for the life of the course.

We’re sharing our approaches that save time, money, energy, and stress - because you deserve a life as beautiful as the flowers you grow.

Peony cut flower production is recommended for cold climates. Peonies grow best in USDA Hardiness Zones 3-8. Our farm is located in Zone 5 Vermont. Find your US hardiness zone. Find your Canadian hardines zone.

The course is arranged in modules as described in the Course Content above. Each module contains recorded video content you can work through at your own pace. Lessons are <30 minutes so you can learn in easy-to-digest portions, with over 4 hours of video total.

Some modules will also include demonstration videos.

A downloadable & printable workbook includes supplementary content like checklists, schedules, how-to instructions, reference guides, and worksheets to use in your business.

Members also receive access to our private forum for questions, support and networking and seasonal Q&A Sessions (via Zoom) that are recorded and available for replay.

All future course updates & improvements are available to members at no extra charge.

You get instant access to all course content when you sign up!